GEOAIVS™CEO Strategy
Does your brand exist for AI? The new GEO race has just begun
Billion-dollar companies are invisible to ChatGPT, Gemini and Perplexity. An audit of 400+ Polish companies reveals: GEO is now what SEO was in 2010.
Łukasz S.·
Knowledge Base - Articles on GEO and AI Visibility by AIVS
AIVS knowledge base contains articles on Generative Engine Optimization (GEO), brand visibility in AI search engines (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews), AIVS™ methodology and GEO strategy for businesses.
Knowledge Base
Knowledge Base
Articles on GEO, AI visibility and business strategy. Based on data from audits of 400+ Polish companies.
Guidellms.txtGEO
llms.txt — the file that 95% of Polish companies don't have
llms.txt is a text file in the website root directory that tells AI models what the company does. 95% of Polish companies don't have it. It's the equivalent of sitemap.xml from 2005.
Łukasz S.·
ReportAIVS™ IndexGEO
400+ Polish companies under the AI microscope — GEO report 2026
We analyzed the visibility of 400+ Polish companies in ChatGPT, Gemini, Perplexity and Google AI Overviews responses. Average score: 40.6/100. No company exceeded 80 points. 95% lack an llms.txt file.
Łukasz S.·
ReportE-commerceAIVS™
Allegro, Ceneo, x-kom — who does AI recommend for shopping? GEO report for e-commerce
We analyzed 10 largest Polish e-commerce platforms for visibility in ChatGPT, Gemini and Perplexity. Average score: 42.3/100. Allegro has a ChatGPT agent but blocks crawlers. No store has llms.txt.
Łukasz S.·
Case StudyDavid EffectAIVS™
The David Effect: how small websites beat corporations in AI search
A one-person portal cited by ChatGPT more often than a billion-dollar company. The David Effect in AI search — why scale loses to citable content.
Łukasz S.·
Local GEOGuideAI Search
"Best lawyer in town" — who will Google recommend, and who will ChatGPT?
Why local businesses lose in AI search. Google gives a list of 3 business cards. ChatGPT gives one recommendation. A practical guide to local GEO.
Łukasz S.·
AnalysisGEO ParadoxTrustpilot
Trustpilot: 73/100 AIVS, but only 38/100 for site optimization. How is that possible?
Two-dimensional AIVS audit gives Trustpilot 73/100 thanks to earned AI authority (85/100), despite poor site optimization (38/100). This gap reveals two types of AI visibility.
AIVS·
Case StudyGEOTrustpilot
Trustpilot earned 4x more because it does GEO. Polish GSM operators don't.
Trustpilot is the 5th most cited domain on ChatGPT. Its profit grew by 320%. Meanwhile Play, Orange, T-Mobile and Plus have unmanaged profiles with 1.1–1.3★ ratings — and that's what appears in AI responses.
AIVS·
Full articles are currently available in Polish. English translations are coming soon.
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