AIVS™ - AI Visibility Ranking of Polish Companies
AIVS™ is the first Polish framework measuring brand visibility in AI search engines on a 0-100 scale. We audited over 400 Polish companies across 6 categories: technical accessibility (25%), content citability (25%), structured data (15%), E-E-A-T (15%), external presence (15%), and live test (5%). Average score: 41.4/100. No company reached the Good level (75+).
Top 10 AIVS™ Index Q1 2026
- 1. ElevenLabs (elevenlabs.io) - AIVS Score: 74/100 - Rating: Fair+ - Industry: AI/Tech- Access: 73, Content: 47, Schema: 36, E-E-A-T: 70, External: 53, Live: –
- 2. Business Insider PL (businessinsider.com.pl) - AIVS Score: 72/100 - Rating: Fair+ - Industry: Media/Biznes- Access: 65, Content: –, Schema: 90, E-E-A-T: 80, External: 60, Live: –
- 3. GetResponse (getresponse.pl) - AIVS Score: 72/100 - Rating: Fair+ - Industry: SaaS- Access: 68, Content: 69, Schema: 78, E-E-A-T: 82, External: 65, Live: –
- 4. italki (italki.com/pl) - AIVS Score: 72/100 - Rating: Fair+ - Industry: Szkoły językowe- Access: 84, Content: 52, Schema: 76, E-E-A-T: 52, External: –, Live: –
- 5. Lendi (lendi.pl) - AIVS Score: 72/100 - Rating: Fair+ - Industry: Doradcy finansowi- Access: 65, Content: 75, Schema: 90, E-E-A-T: –, External: –, Live: –
- 6. LiveChat (livechat.com) - AIVS Score: 72/100 - Rating: Fair+ - Industry: SaaS- Access: 77, Content: 51, Schema: 36, E-E-A-T: 61, External: 58, Live: –
- 7. Surfer SEO (surferseo.com) - AIVS Score: 72/100 - Rating: Fair+ - Industry: SaaS/SEO- Access: 74, Content: 79, Schema: 55, E-E-A-T: 68, External: 65, Live: –
- 8. Tidio (tidio.com) - AIVS Score: 72/100 - Rating: Fair+ - Industry: SaaS- Access: 68, Content: 75, Schema: 78, E-E-A-T: 72, External: 62, Live: –
- 9. Newsweek (newsweek.pl) - AIVS Score: 72/100 - Rating: Fair - Industry: Media- Access: 64, Content: 68, Schema: 54, E-E-A-T: 77, External: 73, Live: –
- 10. Komputer Świat (komputerswiat.pl) - AIVS Score: 71/100 - Rating: Fair - Industry: Technologia / Media- Access: 62, Content: 16, Schema: 67, E-E-A-T: 63, External: 71, Live: –
AIVS™
AI Visibility Score · The first Polish GEO framework ·
Which Polish companies are cited by ChatGPT — and which are invisible to it?
Quarterly AI visibility ranking of Polish brands. 400+ companies, 6 categories, 14 crawlers, 5 AI platforms, scoring 0–100.
400+
Companies audited
5
AI Platforms
14
AI Crawlers
41.4
Avg. score /100
Traditional SEO doesn't measure what really matters
More and more customers don't type queries into Google — they ask ChatGPT, Perplexity, or Gemini. AI traffic converts 4.4x better than organic. But traditional SEO doesn't measure whether AI cites your brand.
When a customer asks AI "which laptop should I buy?" — AI generates an answer and cites sources. If your company isn't among them, you lose a customer you'll never see in Google Analytics.
GEO: a new optimization category
GEO (Generative Engine Optimization) is the optimization of brand visibility in AI search engines. You're not fighting for a click — you're fighting for a citation.
The key difference: In SEO the question is "does Google show my page?". In GEO the question is "does ChatGPT recommend my company?". AIVS™ is the first Polish framework that answers this question with a number.
AIVS™ Index
Q1 2026 Ranking - Top 10
Score from 0 to 100 measured across 6 categories. Who leads, and who is invisible?
| # | Company | AIVS™ | Rating |
|---|---|---|---|
| 1 | ElevenLabs AI/Tech · elevenlabs.io | 74/100 | Fair+ |
| 2 | Business Insider PL Media/Biznes · businessinsider.com.pl | 72/100 | Fair+ |
| 3 | GetResponse SaaS · getresponse.pl | 72/100 | Fair+ |
| 4 | italki Szkoły językowe · italki.com/pl | 72/100 | Fair+ |
| 5 | Lendi Doradcy finansowi · lendi.pl | 72/100 | Fair+ |
| 6 | LiveChat SaaS · livechat.com | 72/100 | Fair+ |
| 7 | Surfer SEO SaaS/SEO · surferseo.com | 72/100 | Fair+ |
| 8 | Tidio SaaS · tidio.com | 72/100 | Fair+ |
| 9 | Newsweek Media · newsweek.pl | 72/100 | Fair |
| 10 | Komputer Świat Technologia / Media · komputerswiat.pl | 71/100 | Fair |
See the full ranking of 400+ companiesFull ranking → | |||
Methodology: AIVS™ Index Q1 2026. Audit of 400+ Polish companies across 6 weighted categories. Platforms: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews. Study: AIVS, March 2026.
Does your brand exist for AI?
Billion-dollar companies are invisible to ChatGPT, Gemini, and Perplexity. An audit of 400+ Polish companies reveals: GEO is now what SEO was in 2010. The window of opportunity is open — for now.
The new GEO race has just begun — find out who's winning.Read the article
Analysis
AI visibility case studies
Detailed audits of Polish brands — who wins, who loses, and why.
Case study · Media
63
Onet.pl - Polish media leader
AIVS™ 63/100 · Industry avg 49.5
Extensive structured data and SSR. Outperforms TVN24 (58), WP (57), and the rest. 90minut.pl (12) is practically invisible to AI.
Case study · Media
49.5
Industry average: 49.5
Highest average, but massive spread
Media companies produce a lot of content, but the 51-point gap between Onet (63) and 90minut (12) shows a chasm.
Case study · Media
58 vs 47
TVN24 vs Pudelek
Quality > quantity of content
TVN24 (58) has a good technical foundation but lacks llms.txt. Pudelek (47) — weak citability, no structured data.
Methodology
AIVS™ Framework - how we measure AI visibility
Proprietary AIVS framework. Score 0–100 based on 6 weighted categories.
25%
Technical accessibility
Can AI crawlers access the site?
- robots.txt - GPTBot, ClaudeBot, PerplexityBot blocks
- Monitoring 14 AI crawlers
- Presence of llms.txt file
25%
Content citability
Does AI want to cite your content?
- Citation snippet format
- Statistics and unique insights
- Q&A structure
15%
Structured data
Does Schema.org help AI understand the company?
- Schema Organization, Product, FAQ
- NAP data consistency
15%
E-E-A-T for AI
Does AI perceive the brand as trustworthy?
- Author profiles with expertise
- Certificates and awards
15%
External presence
Do AI sources mention the brand?
- Mentions in industry media
- Knowledge graphs
5%
Live test
What does AI say about the company?
- 20 queries across 5 platforms
- Share of Voice vs. competitors
AIVS™ Report
Full diagnosis of your company's AI visibility
One-time report. No subscriptions. Complete analysis — you know exactly where you stand.
AIVS™ Report · Full audit
4 900
PLN net · one-time
Complete analysis of your company's visibility in AI search engines. 6 weighted categories, 20 test queries across 5 platforms, competitor comparison, and a priority roadmap.
What you get:
01AIVS™ Score 0–100 with breakdown across 6 categories
0220 test queries across 5 AI platforms
03Benchmark with 3–5 competitors
04Technical audit - we check 14 factors that determine whether AI can read and cite your website
05Priority roadmap - quick wins
06Triple Barrier Model™
07Actual AI response recordings for 20 test queries - with full content, sources, and your brand's position
FAQ
Frequently asked questions
GEO & AI Visibility
GEO (Generative Engine Optimization) is the optimization of brand visibility in AI-generated responses — ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. Traditional SEO positions your site in classic search results and fights for link clicks. GEO fights for your company to be cited as a recommendation in AI-generated answers. The key difference: in SEO you compete for position among 10 links, in GEO you compete for a single answer that AI generates for the user. Over 800 million people use AI search monthly, and Gartner forecasts a 25% drop in traffic from traditional search engines by the end of 2026.
The most common reasons are: no llms.txt file (95% of Polish companies don't have one), blocking AI crawlers via WAF or robots.txt, Client-Side Rendering architecture (React/Vue/Angular) that serves empty HTML to bots, lack of Schema.org structured data, and lack of expert content with E-E-A-T signals (authorship, dates, sources). Our study of 400+ Polish companies shows that the average AI visibility score is just 40.6 out of 100 points, and 66% of companies are practically invisible. ChatGPT does not recommend companies whose content it cannot read — even if the company is a market leader.
The ChatGPT Paradox is a situation where a large, recognizable company with a strong market position is invisible in AI responses. The company may have millions of customers, high revenue, and a top Google position — yet ChatGPT recommends the competition. This happens because AI visibility depends on technical factors (crawler access, data structure, llms.txt), not company size or advertising budget. In our study, none of the 400+ analyzed Polish companies exceeded 80 AIVS™ points.
The AIVS™ audit tests brand visibility across 5 major AI platforms: ChatGPT (OpenAI), Gemini (Google), Perplexity AI, Claude (Anthropic), and Google AI Overviews. Each platform is scanned using 14 dedicated crawlers, analyzing over 400 GEO signals across 6 categories. We test both branded queries (e.g., "what is [company]?") and category queries (e.g., "which bank do you recommend?" or "best electronics store").
AIVS™ — Our Framework
AIVS™ (AI Visibility Score) is a proprietary metric measuring brand visibility in AI-generated responses on a scale of 0–100. It consists of 6 weighted categories: technical infrastructure, AI crawler accessibility, structured data (Schema.org/JSON-LD), content quality (E-E-A-T), platform visibility (AI responses to customer queries), and GEO readiness (llms.txt, structured FAQ, expert content). Each company is scanned by 14 crawlers analyzing over 400 signals. A score of 80–100 means fully optimized (AI-Native), 60–79 is Organic Leader, 35–59 is Closed Fortress, and 0–34 is Invisible Giant.
Based on our study of 400+ Polish companies across 5 sectors (telecom, e-commerce, banking, insurance, media), the average AIVS™ score is 40.6 out of 100 points. 66% of companies scored below 50, meaning they are practically invisible to AI. No company exceeded the 80-point threshold. 95% lack an llms.txt file. Top performers: T-Mobile (64), Onet (63), Allegro (62), and Santander (62). The weakest sector is insurance (average 36.5), the strongest is banking (47.1).
Technical GEO Aspects
llms.txt is a text file placed in the root directory of a website (domain.com/llms.txt) that tells AI models what content is on the site, what services the company offers, and how AI should interpret its offering. It works like sitemap.xml, but instead of being directed at Google, it targets ChatGPT, Gemini, Perplexity, and other language models. Our study of 400+ Polish companies shows that 95% don't have this file — meaning AI has to "guess" what the company does. Implementing llms.txt is one of the fastest and cheapest GEO actions.
AIVS™ Report — What You Get
The AIVS™ report is a comprehensive audit of your company's visibility in AI responses. It includes: AIVS™ score on a 0–100 scale, breakdown into 6 categories with individual scores, robots.txt and llms.txt analysis, Schema.org/JSON-LD assessment, visibility test on ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews, benchmark comparing you with competitors in your industry, list of critical issues with priorities, and a concrete GEO implementation roadmap.
The AIVS™ report costs 4,900 PLN net (approx. €1,150 / $1,250) for a single audit. Volume packages are available for agencies: 5 reports at 30% discount, 10 reports at 40% discount, 20+ reports at 50% discount. The price includes full analysis of 400+ GEO signals across 6 categories, industry benchmark, and implementation roadmap with priorities.
Ordering is simple: enter your website address and email in the form on our site. Within 24 hours, you'll receive your AIVS™ scoring via email with your company's AI visibility score. Based on that, you can purchase the full PDF report with detailed analysis and recommendations. Questions: aivs@cc3.pl.
Find out what AI says about your company
The AIVS™ report will show you exactly where you stand — and what to fix so AI search engines start recommending your company.
4,900 PLN net · one-time · delivered in 7 days