AI Visibility Score · research
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AIVS™ Methodology - How we measure brand visibility in AI search engines

AIVS™ (AI Visibility Score) is a proprietary AIVS framework measuring brand visibility in AI search engines on a 0-100 scale. The framework consists of 6 weighted categories: Technical Accessibility (25%), Content Citability (25%), Structured Data (15%), E-E-A-T for AI (15%), External Presence (15%), Live Test (5%).

4 AI visibility archetypes

Triple Barrier Model™

Three barriers must be removed simultaneously: 1) Access Barrier - robots.txt blocks AI crawlers. 2) Content Barrier - no expert content to cite. 3) Authority Barrier - no mentions in AI sources.

The ChatGPT Paradox

ChatGPT knows the brand from training data but doesn't cite its website in web search responses - because the site blocks GPTBot in robots.txt. It recommends competitors despite knowing about the company. This affects over 40% of analyzed companies.

Methodology

AIVS™ Framework - how we measure visibility in AI

Proprietary AIVS framework. Score 0-100 based on 6 weighted categories, 4 visibility archetypes, Triple Barrier Model and the ChatGPT Paradox. Study of 400+ Polish companies.

Scoring
6 weighted categories

Each company receives a score of 0-100 based on 6 categories. Weights reflect the impact on AI visibility.

25%
Technical Accessibility
Can AI crawlers access the website? This is the fundamental barrier - if GPTBot is blocked, no content optimization will help.
  • robots.txt - GPTBot, ClaudeBot, PerplexityBot, Google-Extended blocks
  • Monitoring of 14 AI crawlers
  • Presence of llms.txt file
  • Server response time for AI bots
  • JavaScript rendering - can the bot see the content?
25%
Content Citability
Does AI want to cite your content? Being accessible is not enough - content must be in a format that AI can extract and cite.
  • Citation snippet format - concise, citable paragraphs
  • Statistics and unique insights with data
  • Q&A structure - question and concrete answer
  • Definitions and glossary - terms AI can reference
  • Comparisons and rankings - contextual content
15%
Structured Data
Does Schema.org help AI understand the company? Structured data is a signal that AI uses for classification and citation.
  • Schema Organization - who the company is
  • Schema Product/Service - what it offers
  • Schema FAQ - questions and answers
  • Schema HowTo, Review, Article
  • NAP data consistency (Name, Address, Phone)
15%
E-E-A-T for AI
Does AI perceive the brand as credible? Authority signals influence whether AI cites the company or its competitors.
  • Author profiles with expertise and credentials
  • Certificates, awards, recommendations
  • Expert publications and case studies
  • Citations in industry media
  • Transparency - about the company, about the team
15%
External Presence
Do AI sources mention the brand? AI cites sources that themselves cite other sources. Network effect.
  • Mentions in industry media
  • Knowledge graphs (Wikipedia, Wikidata)
  • Presence in directories and comparison sites
  • Reviews and ratings in external services
  • Profiles in services like Crunchbase, G2
5%
Live Test
What does AI actually say about the company? Direct test across 5 platforms - the most important but hardest to scale.
  • 20-50 queries across 5 AI platforms
  • Share of Voice vs. competitors
  • Quality and accuracy of AI responses
  • Source citation - does it provide a link?
  • Response consistency across platforms
Archetypes
4 AI visibility archetypes

Based on the AIVS™ score and company profile, we distinguish 4 archetypes. Each requires a different strategy.

Score 5-20
Giant
Invisible Giant
High revenue, recognized brand, but AI doesn't see the website. Blocks crawlers, has no citable content, doesn't exist in AI responses.
Example: x-kom - large e-commerce, AI doesn't cite it
Score 60-80
Leader
Organic Leader
Dominates Google and AI simultaneously. Strong brand, good content, open to crawlers. Naturally cited by AI search engines.
Example: WP.pl - dominates in Google and in AI
Score 75-95
Native
AI-Native
Consciously optimized for AI. llms.txt file, citable content, Schema.org, open robots.txt.
Example: Allegro - optimized for AI search engines
Score 0-10
Fortress
Closed Fortress
Blocks all AI crawlers. No citable content. AI doesn't see, doesn't cite, doesn't recommend.
Example: Play - blocks everything, score near zero
Triple Barrier Model
Triple Barrier Model™

Why can a company be invisible in AI despite high revenue? Three barriers that must be removed simultaneously.

01
Access Barrier
robots.txt blocks AI crawlers - GPTBot, ClaudeBot, PerplexityBot. The website is invisible to AI search engines. No content optimization will help until bots can access the site.
02
Content Barrier
No expert content to cite. The website has products but no articles, guides, statistics, or comparisons. AI has nothing to cite.
03
Authority Barrier
No mentions in AI sources. The company is not cited in media, has no knowledge graph. AI does not trust a brand it doesn't know from multiple sources.
All three barriers must be removed simultaneously. Unblocking robots.txt without citable content won't produce results. Content without external authority won't be cited. Authority without technical access is invisible.
Discovery
The ChatGPT Paradox
The ChatGPT Paradox - AIVS discovery

ChatGPT knows the company but recommends competitors

ChatGPT "knows" the brand from training data - it can describe the company, its products, history. But when a user asks with web search enabled "which [product] to buy?", ChatGPT doesn't cite the company's website - because it blocks GPTBot in robots.txt.

The result: ChatGPT recommends competitors, even though it "knows" about the company. The company loses customers it will never know about. This is the most common problem discovered in the study - affecting over 40% of analyzed companies.

Data
About the AIVS™ Index Q1 2026 study
400+
Companies analyzed
Polish companies from 18 industries - from banking and e-commerce to aesthetic medicine and photovoltaics.
14
AI Crawlers
GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot, Google-Extended, Bytespider and 8 others.
5
AI Platforms
ChatGPT (with web search), Perplexity, Claude, Google Gemini, Google AI Overviews.
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